moves the economy
As EconiSlogans went, it was more subtle than
EAT MORE MEAT
BUY MORE, SAVE JOBS
the ones Dale remembered from his childhood.
He and the kids from the block had taken up those Slogs, as people jokingly called them, acting out the screen ads that went with the campaign. They’d ape the gravel drive voice of the man in the ad, puffing their chests in a pantomime of his boxy frame, pulling their brows down so low they went cross-eyed.
The joke was, no one in the neighbourhood had money to buy meat – their parents had already lost their jobs.
Now the man from the ad was President – he was paler now, less boxy – and Dale had a job picking litter in the airport lounge. On a good day he’d find a half-smoked cigarette and savour it over his MacCheese dinner.